THE CHALLENGE

In 1997, we were doing quite a few special events at major trade shows and one of our vendors for security credentials and printed marketing materials was T-Bird Entertainment Printing & Graphics. When they needed a new web site, they looked to us. Creative Media seen a segment of the “Entertainment Market” that they were not doing too much work with, and that was the convention circuit.  Thousand of printed lanyards, press kits, and unique “swag” are distributed at just one of these major trade show. We literally took T-Bird’s president of sales and marketing, Seth Sheck to COMDEX and E3.  Walking the aisle with us introducing T-Bird’s creative services to exhibitor help T-Bird to garner major corporate clients in the next year as a direct result of our efforts.

HOW WE SOLVED THE PROBLEM.

We attend most major conventions as a function of our editorial services, so we choose four that we were especially aware of that used T-Bird’s products. We choose three technology conventions and a musical instrument convention. Since most of T-Bird’s clients are well known entertainers including acts as varied as Patti Labelle and Creed, the awareness of T-Birds products was already there.  With some custom e-mail’s letting exhibitors know what T-Bird does and printed samples being distributed to target potential customers, the effort translated into sales from a major event planner and three company accounts with minimal expense and effort.

The Result.

Based upon our successful efforts, the company has had us implement an ongoing strategy that features promotional efforts at conventions, a new web site design each year, and this year, Kiosks at the Pollstar “Concert Industry Consortium” The largest convention for touring services that the company attends.

  Creative Media - Port Townsend, Washington ...and everywhere else

Contact Us by E-Mail:
Creative Media - creativemedia@cablespeed.com
Visionaries Multimedia - vision@olypen.com